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Industry Overview

Market Size/Trend

The Food and Beverage (F&B) sector has a market size of US$6 billion and a growth rate of 7%-10%. Malaysia, over the last decade, has earned itself a reputation of becoming a food lover's haven and this is due to the wide variety of exotic cuisine available which are derived from the country's diverse ethnicities and its corresponding cultural composition.

Malaysia's population is young with almost half of the population (c. 45%) under 25 in 2015. Additionally, the Food and Beverage spending is expected to increase at a constant rate of 7% until 2020. This trend is a good investment opportunity for the country to increase its dynamism.

Therefore, as we offer delicious foods at reasonable prices, Fei Fei Crab is well positioned to tap on this market opportunity.

Business Model (Click here for FFC 3's video)

FFC 3 Sdn Bhd ('FFC 3') operates two outlets, namely Classic Fei Fei Crab in Bandar Mahkota Cheras and Classic Fei Fei Crab Serdang. It licenses Fei Fei Crab brand from its parent company, So Good (Global) Bhd and the director of FFC 3 undertakes that such licensing agreement shall be signed between FFC 3 and So Good (Global) Berhad by 26 August 2019.

So Good (Global) Bhd has opened 12 outlets in Klang Valley. Fei Fei Crab (or known as 'FFC') is founded by NK Tan who invented all numerous dishes with contrasting flavours and taste. NK's slogan "it is not just about eating crab, but it's the sauce!" has satisfied countless taste buds for many years. A family own restaurant since 2017, Fei Fei Crab had won handful of awards includes;

- Best Crab Restaurant Award of the International Supreme Brand Award

- SME Entrepreneurship Business Award

- China-ASEAN Top Business Award

- World Top Food Award

- Golden Bull Award

Fei Fei Crabï¿½s outlets in Klang Valley:-

Note: Currently, 3 more outlets are still under renovation and there will be 15 outlets under our Fei Fei Crab family by end of this year

Unique Selling Points & Competitor Analysis

Chinese cuisine is known to be extremely hard to achieve scalability due to high dependency on experienced chefs. However, Fei Fei Crab is able to scale without sacrificing any of its food authenticity and quality. The unique selling point lies on our secret sauces. Our sauces are prepared in accordance to our SOP from our central kitchen before distributing to outlets in order to maintain high consistency and quality assurance. With high standards of SOP and strong support from the management team, Fei Fei Crab is able to stand out from the competitors.

Because of our scalability, therefore Fei Fei Crab is positioned at the right top corner of the below competitor analysis chart.

Business Traction

FFC 3 which consist of Classic Fei Fei Crab Serdang and Classic Fei Fei Crab Mahkota Cheras have strong growing revenue as below:

Funding Objective

Fundraising amount: Minimum: RM 600,000

Use of proceeds:

30% on Branding + Marketing

30% on Operation & Maintenance

40% on Expansion

Strategic marketing campaign to increase revenue

Uphold or even elevate our service quality to enhance general dining experience

Expansion in general as a brand to strengthen our Group's exit proposition

Management Team

Jason Teo

(Executive Director)

Jason Teo is an accomplished corporate executive with years of experience in cross border businesses. He started his career at Impressions Corporate & PR Consultants (Australia), subsequently moved to the UK and Singapore, and finally relocated back to Malaysia. Currently he sits on the board of several private limited and public companies in Malaysia.

Tan Sue Lynn

(Operation Director)

Sue Lynn is the epitome of service leadership with 25 industrious years of experience in various service industries, including being the Director of Corporate Development of a world-renowned institution, Limkokwing University. She is driven by her passion to bring joy to others through acts of service, such as her love to cook and serve others.

It was not a surprise that she decided to shift her focus to the F&B industry three years ago. She first established a modern Japanese fish market, and followed on with her recent appointment as Director of Operations for the fastest growing seafood chain restaurant in Malaysia, Fei Fei Crab. Sue Lynn continues to serve strategically on the board of directors in several Malaysian SMEs, including serving as a strategic business consultant of 8MAD Group and wellness platform, HealthLand Capital.

As a mother of three, Sue Lynn is an inspiration to many women who dream of making an impact in the community whilst balancing family and self-care.

Corporate Information at Glance

Name of company: FFC 3 Sdn Bhd

Registration number: 1325787-P

Date of incorporation: 8 May 2019

Registered address: Suite A, 1010 Block B, Phileo Damansara II, No.15, Jalan 16/11, Off Jalan Damansara, 46350 Petaling Jaya, Selangor.

Business address: No.1-2, Jalan Kuchai Maju 1/116B, Kuchai Entrepreneurs Park, Jalan Kuchai Lama 58200 Kuala Lumpur.

Company Secretary: CHS Corporate Management SDN BHD

Auditor: CWC & ENG PLT (LLP0014706-LCA)

Website URL: https://www.facebook.com/SignatureFeiFeiCrab/

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