and Beverage (F&B) sector has a market size of US$6 billion and a growth
rate of 7%-10%. Malaysia, over the last decade, has earned itself a reputation
of becoming a food lover's haven and this is due to the wide variety of exotic
cuisine available which are derived from the country's diverse ethnicities and
its corresponding cultural composition.
population is young with almost half of the population (c. 45%) under 25 in
2015. Additionally, the Food and Beverage spending is expected to increase at a
constant rate of 7% until 2020. This trend is a good investment opportunity for
the country to increase its dynamism.
as we offer delicious foods at reasonable prices, Fei Fei Crab is well
positioned to tap on this market opportunity.
Business Model (Click here for FFC 3's video)
FFC 3 Sdn Bhd ('FFC 3') operates two
outlets, namely Classic Fei Fei Crab in Bandar Mahkota Cheras and Classic Fei
Fei Crab Serdang. It licenses Fei Fei Crab brand from its parent company, So
Good (Global) Bhd and the director of FFC 3 undertakes that such licensing
agreement shall be signed between FFC 3 and So Good (Global) Berhad by 26
So Good (Global) Bhd has opened 12 outlets in Klang
Valley. Fei Fei Crab (or known as 'FFC') is
founded by NK Tan who invented all numerous dishes with contrasting flavours
and taste. NK's slogan "it is not just about eating crab, but it's the sauce!"
has satisfied countless taste buds for many years. A family own restaurant
since 2017, Fei Fei Crab had won handful of awards includes;
Crab Restaurant Award of the International Supreme Brand Award
Entrepreneurship Business Award
Top Business Award
Top Food Award
Fei Fei Crabï¿½s outlets in
Note: Currently, 3 more
outlets are still under renovation and there will be 15 outlets under our Fei
Fei Crab family by end of this year
Unique Selling Points & Competitor Analysis
cuisine is known to be extremely hard to achieve scalability due to high dependency
on experienced chefs. However, Fei Fei Crab is able to scale without
sacrificing any of its food authenticity and quality. The unique selling point lies
on our secret sauces. Our sauces are prepared in accordance to our SOP from our
central kitchen before distributing to outlets in order to maintain high
consistency and quality assurance. With high standards of SOP and strong
support from the management team, Fei Fei Crab is able to stand out from the competitors.
of our scalability, therefore Fei Fei Crab is positioned at the right top
corner of the below competitor analysis chart.
FFC 3 which consist of Classic
Fei Fei Crab Serdang and Classic Fei Fei Crab Mahkota Cheras have strong
growing revenue as below:
Fundraising amount: Minimum: RM 600,000
Use of proceeds:
30% on Branding + Marketing
30% on Operation & Maintenance
40% on Expansion
Strategic marketing campaign to increase revenue
Uphold or even elevate our service quality to enhance general dining
Expansion in general as a brand to strengthen our Group's exit proposition
Teo is an accomplished corporate executive with years of experience in cross
border businesses. He started his
career at Impressions Corporate & PR Consultants (Australia),
subsequently moved to the UK and Singapore, and finally relocated back to
Malaysia. Currently he sits on the
board of several private limited and public companies in Malaysia.
Tan Sue Lynn
Lynn is the epitome of service leadership with 25 industrious years of
experience in various service industries, including being the Director of
Corporate Development of a world-renowned institution, Limkokwing University.
She is driven by her passion to bring joy to others through acts of service, such
as her love to cook and serve others.
not a surprise that she decided to shift her focus to the F&B industry
three years ago. She first established a modern Japanese fish market, and
followed on with her recent appointment as Director of Operations for the
fastest growing seafood chain restaurant in Malaysia, Fei Fei Crab. Sue Lynn
continues to serve strategically on the board of directors in several
Malaysian SMEs, including serving as a strategic business consultant of 8MAD
Group and wellness platform, HealthLand Capital.
mother of three, Sue Lynn is an inspiration to many women who dream of making
an impact in the community whilst balancing family and self-care.
Corporate Information at Glance
Name of company: FFC 3 Sdn Bhd
Registration number: 1325787-P
Date of incorporation: 8 May 2019
Registered address: Suite A, 1010 Block B, Phileo Damansara
II, No.15, Jalan 16/11, Off Jalan Damansara, 46350 Petaling Jaya, Selangor.
Business address: No.1-2, Jalan Kuchai Maju 1/116B, Kuchai
Entrepreneurs Park, Jalan Kuchai Lama 58200 Kuala Lumpur.
Company Secretary: CHS Corporate Management SDN BHD
Auditor: CWC & ENG PLT (LLP0014706-LCA)
Website URL: https://www.facebook.com/SignatureFeiFeiCrab/