UPDATE

AS AT 19TH JANUARY 2022, CELLMORE FOODS SDN BHD HAVE REDUCED ITS MINIMUM FUNDRAISING AMOUNT FROM RM8,000,000.00 TO RM5,000,000.00.

EXISTING INVESTORS (WHO ALREADY PARTICIPATED BETWEEN 27TH OCTOBER 2021 TO 18TH JANUARY 2022) MAY OPT FOR A REFUND DURING THE PERIOD BETWEEN 19TH JANUARY 2022 - 25TH JANUARY 2022 ("COOLING OFF PERIOD") BY WAY OF NOTIFYING IPIVOT'S CREW BEFORE NO LATER THAN THE COOLING OFF PERIOD VIA EMAIL AT PAYMENT@IPIVOT.BIZ

AMOUNT THAT HAS BEEN INVESTED SHALL BE CONTINUES AND BE TREATED AS INVESTED AND AGREED UPON SHOULD THE INVESTED INVESTOR DOES NOT NOTIFY IPIVOT CREW BY THE END OF THE STIPULATED COOLING OFF PERIOD ABOVE. 

WITH THE REDUCTION OF MINIMUM FUNDRAISING GOAL, THE PROMOTER HAS STATED THAT THERE WILL BE NO REVISION TO THE FORECAST AS THE PROMOTER UNDERTAKE TO PROVIDE FINANCIAL AND OPERATIONAL SUPPORT FOR THE COMPANY OF AT LEAST TWELVE (12) MONTHS SHOULD THE COMPANY FAILS TO ACHIEVE ITS MAXIMUM FUNDRAISING TARGET AMOUNT TO ENSURE FORECAST COULD BE MET.

KINDLY REFER TO "PITCH", "BUSINESS", "FINANCIALS", "OFFER" PAGES FOR ALL MATERIAL CHANGES.

DISCLAIMER

No shares will be allotted or issued based on this document after six months from the closing of the offer period.

This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.

This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund-raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed. 

 

Cellmore Foods Sdn Bhd – Cooking Made Simple

Cellmore Group is a Malaysian incorporated business that processes, distributes, and markets seafood products to Singapore; primarily from its processing plant in Malaysia, since 2013. Its supplies are obtained from local farms, which adopt sustainable and environmentally friendly practices. Apart from striving towards the Fish Quality Certification from the Department of Fishery Malaysia, Cellmore also uses advanced cryogenic freezing technology to ensure the quality and freshness of products under its brand, Oceanbella. Looking forward, Cellmore's future expansion plans are to export to Australia, China, and Malaysia.

Industry Overview

Source:

https://www.businesswire.com/news/home/20180925005715/en/Singapore-Frozen-Food-Market-2014-2024-Size-Forecast-by-Type-and-Distribution-Channel

https://www.ibisworld.com/au/industry/seafood-processing/111/

 https://www.marketresearch.com/GlobalData-v3648/Frozen-Fish-Seafood-China-Outlook 13131585/#:~:text=Frozen%20Fish%20%26%20Seafood%20market%20in%20China%20registered%20a%20positive%20compound,increase%20of%203.03%25%20over%202017

Problem Statement

Despite the COVID 19 pandemic, the demand for frozen seafood worldwide market has been strong and expected

to grow a healthy annual CAGR of an average of 4.1% per annum in the future.

Source:

•  https://www.ktvn.com/story/44514953/frozen-food

•  https://www.mordorintelligence.com/industry-reports/ready-to-eat-food-market

Solution

Cellmore Foods is a seafood processing, packing, and distribution company that sources its raw materials from  certified suppliers and uses the latest sustainable processing technique to cater to the retail market in Singapore. Cellmore Foods uses the cryogenic freezing method to freeze their product in a matter of seconds to ensure the freshness and quality of their product.

Investment Highlights

•  Uses advanced cryogenic freezing method in processing their seafood to ensure freshness and quality of their product.

•  Compliance with the latest sustainable technique to maintain a high quality of their product.

•  Expansion of processing facility to include new offering i.e Malaysian prawn. This will be done via acquisition of a ready processing plant in Johor.

•  Expansion of future export market to Australia, China and Malaysia, with an LOI received for 240 Mt of Malaysian prawn to a Company in Australia

Funding Objective

Share Offering 

Cellmore Foods is offering Ordinary Shares (“OS”) Class B with no voting rights to all potential investors through iPivot platform.

Board & Management Team

OPERATION TEAM:

 (The following personnel team will be joining Cellmore Foods upon completion of the prawn processing plant.)

Mr Mohamad Al-Hafiz bin Zaini

Mr Mohamad Al-Hafiz  bin Zaini will lead the operations for Cellmore.

Mr. Mohamad Al-Hafiz bin Zaini holds a Bachelor of Science (Hons) Marine Technology degree.  He has more than 12 years of working experience in the aquaculture industry, including seafood manufacturing and processing including farming and hatchery for companies such as Revolution Aqua Sdn Bhd, JEFI Aquatech Sdn Bhd, Asia Aquaculture (M) Sdn Bhd.  Previously, he was an Assistant Operations Manager of North Cube Sdn Bhd.

Mr. Foo Suan Hui 

Mr. Foo Suan Hui will head the finance for Cellmore.

Mr. Foo Suan Hui holds a Bachelor Degree in Finance from Curtin University, Western Australia.  He has 20+ years in financial forecasting, budgeting and risk management for companies including Citibank and HSBC Bank and manufacturing industry. Previously, he was the Sr. Finance Manager of Disk Precision Industries Malaysia, responsible o finance, accounting and taxation functions.

Ms. Crystal Ang

Ms. Crystal Ang will head the QA/QC for Cellmore.

Ms. Crystal Ang  holds a Bachelor Degree in Food Science from University Putra Malaysia and an Associate auditor registered with IRCA.  She has 12 years in quality assurance and food safety management with companies including Vitamax Food International, Yeo Hiap Seng, Malaysia and Myfresh Manufacturing. Certified as a food safety, internal and supplier auditor.

Ms. Norresah Mohd  Sharip

Ms. Norresah Mohd Sharip will head the Administration/Licensing/Shipping

Ms. Norresah has 28 years experience in  managing shipping and distribution operations, including compliance and licensing issues with companies such as Panasonic, Tsujimoto Electronics, Funai Electric and KIG Glass. 

Shareholding Structure

Note:

1. Ultimate Beneficial Owner of Cellmore is the sole shareholder of Vintry Assets Sdn Bhd, Ms. Liw Chai Yuk.