PROBLEM STATEMENT

Today, especially in the main cities of a country, people are used to the busy and fast lifestyle. This not only refers to the working hours but also the after-work life of the citizens. Finish off your work at 6pm and going back home to enjoy home-cooked dishes is no longer a norm. Thus, companies introduce the "take-away" and "food delivery" services to cater for the hectic lifestyle. In Malaysia, the food delivery services have been dominated by a few major players and most of them are multinational fast food chains. Therefore, food delivery options for Malaysian are limited to fast food or western cuisine only. However, there are some platforms who offer more customized food but they usually impose minimum orders or charge a delivery fee which adds to the overall cost to customers. In addition, inconsistent food quality is not assured but consumers generally accept it due to limited options. With the mission to fill the current gap in the market, Mammam Deliveries decided to take a step forward with its ambitious and innovative business model.

MAMMAM DELIVERIES - THE SOLUTION

Mammam Deliveries ("MD") is a new food concept that combines culinary talent with high-quality ingredients delivered straight to your door with the tap of a button. It aims to cater for working consumers who has minimal time to cook and fill the gap in the market where the current delivery platforms are unable to fulfill e.g. limited operational hours and meal options. MD owns the entire business chain, from customer services team to kitchen and food delivery. Owning every step of the process from chopping ingredients to delivering a meal, means that MD will be able to control the outcomes that can't be achieved by other players.

The current channel for order placing is:

1. Website
2. Phone ordering
3. Facebook and WhatsApp
4. Mobile App (To be launched by end Nov 2016)

As the order is received, a countdown clock starts ticking and MD's kitchen team gets into immediate action to prepare. The main chef oversees the food preparation at the kitchen.

Then, from specially tailored delivery containers to tech-enabled, efficient delivery routes, MD will deliver order to the customer, fresh and hot in under 90 minutes.

UNIQUE SELLING PROPOSITION OF BUSINESS MODEL

• Ownership of kitchens
• Controls whole business chain from purchasing, recipe preparation, kitchen operations, delivery, customers service and information technology 
• Variety of local cuisines at affordable price inclusive of delivery charges and promised delivery within 90 minutes
• No minimum orders or delivery distance limitation
• Operates 7 days a week and on public holiday

INVESTMENT HIGHLIGHTS

• Served more than 15,000 orders and 37,000 dishes
• Average daily order of 140-150 orders per day/ 300 - 450 dishes sold per day
• 28 full-time and 11 part-time riders team
• Over 7,000 registered customers up-to-date
• Expansion plan to own 6 kitchens for wider coverage over the next 6 months
• Strong management team with experience in kitchen, delivery and business operations

REVENUE MODEL

FUNDING OBJECTIVE

Funding amount required: RM 300,000 - RM 400,000

USE OF PROCEEDS 

1. Set up additional kitchen in KL to cover Kuala Lumpur
2. Operational expenses for KL kitchen (3 months)
3. IT system and infrastructure development for business expansion

FINANCIAL FORECAST