INDUSTRY OVERVIEW    

Market Size & Trend

The global bakery product market size was estimated at USD 203.8 billion in 2018. In Malaysia, the revenue in the bread & bakery products segment is projected to reach USD 6,051 million in 2020.

The global bakery product market size is projected to expand at CAGR of 3.2% from 2019 to 2025, while the bread & bakery products market in Malaysia is expected to grow annually by 4.8% (CAGR 2020 - 2025).

Source: Grand View Research (2019), Statista (2020)

The Malaysian market has seen positive growth of baked goods due to the products being more and more consumed at either breakfast, tea breaks or even for lunch in place of rice and noodles. Many of Gen Y and younger generations, who have been largely exposed to the western cultures, have acquired the habit of eating bread and drinking coffee, and are increasingly accepting bread as a staple food.

Source: Market Watch Report (2016)

PROBLEM STATEMENT    

·      Consumers find it hard to get good quality, delicious and fresh bakery products as the bakeries nowadays are focusing on their profit margin instead of the quality of the products.

·       Too much resources is squandered in terms of manpower for the hiring of cashiers and shopkeepers.

·     People who want to start their own bakery business face roadblocks as they do not have the knowledge, kitchen capacity and the necessary capital to kickstart their business.

SOLUTION 

Haruka aims to become Malaysia’s leading Japanese home-taste bakery. On top of producing great quality bakeries, it  also aims to leverage technology such as AI Kiosk and Mobile Apps to expand its market share so that more people can enjoy its bakeries. The deployment of such technologies are aimed to improve customers’ buying experiences, and in the meantime to reduce staff and operation’s cost. Besides, these technologies also open up its doors to allow people who want to start their own business to invest in an AI kiosk with low starting costs.

  INVESTMENT HIGHLIGHTS 

●        A food tech company that focuses on using technology to improve shopping experiences

●        Haruka’s bakery products are Halal-certified, thus they appeal to all Malaysians

●        Haruka currently has 6 outlets in Klang Valley

●        Strong growth in revenue over the years and aggressive expansion in market share

●        Socially- responsible company, Haruka has partnered with Food Bank, Masala Wheels and others parties

      ●        Experienced and capable management team 

FUNDING OBJECTIVES      

Target fundraise amount: RM500,000

Assuming RM500,000 is raised.

Targeted equity offered: 8.33%

Pre-money valuation: RM 5,500,000

Use of Proceeds are as follows:

 SHARE OFFERING

Haruka is offering Redeemable Convertible Preference Shares (“RCPS”) to all potential investors through CrowdPlus.asia platform. The RCPS has a maturity period of 3 years and it offers cumulative dividend at the rate of 8% per annum.

MANAGEMENT TEAM 

Haruka Bakery is led by a team of well-qualified professionals with extensive industry experience

Lee Kok Chiang, Chief Executive Officer (CEO)

Mr Lee is the Co-Founder & CEO of Haruka Bakery. He was a Managing Director of a TM’s and a Dutch joint venture Company and a Country Manager of an Australian listed company. From IT to the Bakery Industry and with his passion and enthusiasm on F&B, KC is responsible for the growth strategy and A&P of Haruka Bakery.

Tan Shin Ngee, Chief Operating Officer (COO)

Ms Tan is the Co-Founder and COO of Haruka Bakery. She has over 12 years experience in the IT sector. From IT executive turned to bakery owner, she enjoys bringing in an assortment of freshly baked goods for the customers. Shin Ngee is managing the entire operation to make sure Haruka Bakery is running as smoothly as it possibly can.

Karen Choy, Product Director

Ms Karen is the Product Director of Haruka Bakery. She was born in Hong Kong, living in Malaysia for 22 years. She was a Senior System Analyst & Programming engineer for 10 years. She graduated with a Bachelor of Computer Science, Australia. Pioneer in founding Haruka due to her love & sensible taste bud in food. Karen overlooks the kitchen operations and manages the production and recipes for the bakery. 

Cheong Shin Chi, Head of Digital Multimedia 

Ms Cheong is the Head of Digital Multimedia. She has more than 2 years of experience in retail business and key member of management team in Haruka. With comprehensive PA experience, she is a highly trained manager in handling customers. Shin Chi is a dedicated, hardworking & responsible young lady that handles the daily operations, and the order for outlets, with 5 team members working under her.

Zackson Loh, Chief Baker

Mr Zackson is the Chief Baker of Haruka Bakery. He has over 9 years of experience in the baking industry. He graduated from Feng Chia University Taichung, Taiwan with a Diploma of Mechanical Engineering. During his study in Taiwan, Zackson has explored and discovered his love and passion in pastry and breads. Therefore he spent 3 years in Taiwan and learned the culture of the pastry industry overseeing daily operations, the order for 2 outlets, with 5 team members working under her.

Wong Lei Hou, Head of Cake Division

Mr Wong is the Head of Cake Division. He has over 4 years experience in baking Cakes. He acquired his baking skills from one of the finest Cake masters in Malaysia for 3 years. Lei Hou started to discover his passion & love of baking at 18 years old. He further enhanced and improved his skills in one of the top-10 cafes in KL  before deciding to join Haruka.

     THE BOARD     

SHAREHOLDING STRUCTURE       

  CORPORATE INFORMATION AT A GLANCE 

·       Company Name: JV FOOD CULTURE SDN BHD

·       Brand Name: HARUKA BAKERY

·       Business Registration No.: 1187300-P

·       Date of Incorporation: 12^nd May 2016

·       Registered Address: Ground Floor, 8 Lorong Universiti B, Section 16, 46200 Petaling Jaya,

      Selangor

·   Business Operation Address: No.18-1, Ground Floor, Jalan PJU 5/17, Dataran Sunway, Kota Damansara, 47810 Petaling Jaya, Selangor

·       Company Secretary: Jauhari Bin Hassan (Licensed Secretary)

·       Auditor: Hasnan THL Wong & Partners (No. AF 0942)

·       Company’s Email: haruka.bakery@gmail.com

·       Office No.: 6010-939 1189

·       Website: https://haruka-bakery.business.site

·       Social Media Address:FB: www.facebook.com/haruka.panya / IG: www.instagram.com/haruka.bakery