Revolutionizing Real Estate Agency

Real Estate

MYR 327,888

NA Day(s) Left
164% Funded
Min Target

MYR 200,000

Max Target

MYR 400,000

Min Equity


Max Equity


No. Of Investor


Price Per Share

MYR 6.25

Units of share
(e.g. 1, 2, 3 ,20, 50, 100)

MYR 0.00

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Our Company, Kellerhof International Sdn Bhd, is granted the right by RE/MAX LLC to license licensees to establish and operate RE/MAX-branded real estate agency offices/branches in Malaysia. Its real estate agency business in Malaysia is carried out through its associate company, RGroup (HQ) Sdn Bhd (formerly known as Kellerhof International 001 Sdn Bhd) with registration number E (1) 1707 issued by the Board of Valuers, Appraisers and Estate Agents Malaysia (BOVAEA).

Founded in 1973, RE/MAX is the of the world's leading real estate agency; today the brand operates in more than 100 countries with over 7,000 offices employing more than 110,000 agents.

The iconic red, white and blue RE/MAX hot air balloon is one of the most recognized real estate logos in the world.

RE/MAX is an acronym for "Real Estate Maximums"; that agents are not only in the business for themselves, but are well trained, open to work with other agents whenever possible and most importantly 100% client-centric. The RE/MAX brand opens doors to more potential clients - and more potential business for our agents.
With the RE/MAX global network, local markets get connected to the world. Every day, people relocate, purchase vacation properties and buy investment real estate across different geographic locations. Our agents can become the go-to resources for international referrals.
RE/MAX gives entrepreneurial agents a place to thrive. The environment builds upon our support services, global resources and recognisable brand power. RE/MAX's tagline is "Nobody in the world sells more real estate than RE/MAX."



The real estate agency industry in Malaysia is highly fragmented, where a majority of the agencies are small-sized and localized in coverage. Some implications of these situations are:

  • Inconsistent level of professional standard, knowledge and skill among real estate agents
  • Small agencies lack 'economies of scale' and thus do not have the means and the operational support to compete with larger agencies
  • Compression of agency's professional fee as the market is mostly on a non-exclusive basis
  • Some agencies do not invest enough in training and information technology systems to offer differentiated services
  • Few agencies have global connection thus limiting the marketing exposure of Malaysian properties to the world at large

As a result, customer experience with real estate agents in Malaysia is similarly fragmented. With the increasing use of technology in the real estate industry, agents who have access to sophisticated IT infrastructure support and extensive online training programs from their agency are expected to be able to deliver a better and more consistent service to customers.


Our business strategy is to recruit and retain the high performing agents by offering them a time-tested system that makes them entrepreneurs instead of just mere employees on a contract for service. As a result of this agent-centric approach, we believe that our agents can be substantially more productive than the industry's average.

We attribute our success to our ability to recruit and retain experienced and productive agents. Our approach to sustained agent recruitment and retention is dependent upon some key elements of our unique business model:

  1. creating and maintaining a premier market presence in the real estate agency industry locally as well as worldwide; and
  2. creating and maintaining RE/MAX's unique 'growth engine'


  1. High value proposition to agents

    • Entrepreneurial & High Performance Culture

      We attract highly sales-driven professionals through our recruiting efforts. We provide our agents with a vast array of industry tools, resources and support and also allow them autonomy to run their businesses professionally. Our approach gives them the freedom generally to operate freely within the guidelines of BOVAEA and oversee local/international advertising in order to best meet the needs of their particular markets and circumstances. As we say to our agents, they are "in business for themselves, but not by themselves."

    • Lead Referral Systems Supported by High Traffic Websites

      We provide an attractive lead referral system to our agents free of any fees. We believe that this system is attractive to our agents and that no other real estate brand provides their real estate agents comparable access to free leads. RE/MAX's lead referral system is supported by our award winning high-traffic websites, including,, and

    • RE/MAX University® Training Programs

      RE/MAX is an industry leader in providing comprehensive education programs for agents. RE/MAX agents have earned credit towards more than 70,000 professional designations or certifications through RE/MAX's proprietary education systems. In 1994, RE/MAX created the revolutionary RE/MAX Satellite Network, which was the only real estate related educational and training system of its kind for over a decade. In 2007, RE/MAX introduced RE/MAX University® or RU, which offers worldwide, 24/7, on-demand access to the latest information on key industry topics and is aimed at helping our global network of agents deliver the best service possible to their existing and potential new customers. Our motto for agent training and education "The more you learn, the more you earn."

  2. Highly productive and experienced agents in our networks

    • Agent Experience

      Our recruiting strategy targets highly productive agents. As a result of this strategy, RE/MAX can attract and retain experienced agents.

    • Agent Expertise

      RE/MAX agents lead the industry in many key professional designations, and RE/MAX University further enhances our agent expertise by equipping agents with advanced training in areas such as distressed properties, luxury properties, buyers' agency and many other specialty areas of real estate.

  3. Reputational strength of the brand

  4. The iconic red, white and blue RE/MAX hot air balloon is one of the most recognized real estate logos in the world. Founded in 1973, today the brand operates in more than 100 countries with over 7,000 offices employing more than 110,000 agents. We believe buyers and sellers of real estate are most comfortable doing business with an entity and a brand which they are familiar with. We drive brand awareness through transaction activity and visibility in the market. We reinforce brand awareness through national and regional marketing and advertising programs that are supported by promotional campaigns of our agents in their local markets.


RM200,000-RM400,000, which will be utilized for our working capital requirements in rolling out and expanding our business in Malaysia.


Investors stand to get additional perks as a shareholder in our Company. Subject to terms and conditions, investors who invest in our Company through our equity crowdfunding campaign receive substantial fee discounts when they join the RE/MAX Malaysia family as an agency office/branch owner or a real estate negotiator.


Alex J Gomez, Chairman
Alex has been in the real estate industry since 1989 and is a Registered Estate Agent (E) 1215 since 1994. He managed a few agencies and eventually set up his own agency. He is a trainer and speaker at the University Malaya, MIEA, Help College University, Star Publications, INSPEN and other real estate agencies including talking on real estate investments in Malaysia, Manila, New Delhi and Bangkok. Alex is currently a Board Member of the Board of Valuers, Appraisers & Estate Agents (BOVAEA) representing the interest of the estate agents since 2008, he is also a Council Member of the Malaysian Institute of Estate Agents and a member of the Education Committee of the National Institute of Valuation. He headed the amendment of the Malaysian Real Estate Agency Standards, presented the paper on the Registration of Real Estate Negotiators and thereafter its exercise, Enforcement Procedures and organized the Certified International Property Specialist (CIPS) course (from the National Association of Realtors - USA) in 2011 in Malaysia.

Andre Keller, Regional Director
Andre is a Swiss citizen who has lived and worked for over 15 years in South East Asia, of which 9 years in Malaysia. He studied Business and Administration and holds an MBA majored in Marketing, Trade and Management from the University of Zurich. Andre started his career as an internal auditor in a multinational Swiss pharmaceutical company. During his 25 years in different industries: pharmaceuticals, logistics, food and real estate, he held 6 posts as Chief Executive Officer. In the 90's he was the country head of Zuellig Pharma in Singapore and Malaysia for 4 years respectively. He also had 2 years' experience as the CEO of a master franchise in Europe. His last two assignments were in Thailand for the largest pest control company and lastly he was the CEO for a boutique developer in Kuala Lumpur. Andre knew RE/MAX since early 2000 when he was about to buy a franchise office in Switzerland. In 2015, he managed to procure the master licence for Malaysia.

Amanda Goh, Chief Financial Officer
Amanda has about 8 years of experience in the real estate industry including managing her own agency named for 5 years. A qualified Chartered Accountant with the Institute of Chartered Accountants in England and Wales, Amanda was also awarded a Distinction in Masters of Science in Corporate Real Estate Finance and Strategy from City University, London. Amanda has also earned the designation of Certified International Property Specialist (CIPS) from the National Association of Realtors, USA. She served actively at the Malaysian Institute of Estate Agents (MIEA) as the Honorary Treasurer, founded its Youth wing in 2013 and was the chairperson for MAREC 2016.

Taco Heidinga, Chief Technology Officer
Born in the Netherlands, Taco lived most of his life abroad first in the Caribbean followed by Malaysia. He has a Bachelor in Small Business and Retail Management. After owning a property management company in the Caribbean for 6 years he joined RE/MAX. He became the number 2 sales associate in the RE/MAX Caribbean office, making him the fastest growing independent sales associate in the country. After researching many software systems and learning all about the real estate processes, Taco created his own real estate customer relationship management (CRM) system, which was  deployed at the RE/MAX Caribbean office. Taco has a big passion for the future of the real estate industry and enjoys giving presentations and talks to educate the real estate professionals. 


Company name
Kellerhof International Sdn Bhd
Registration number
Date of incorporation
29 January 2014
Registered address
Lot 6.05, Level 6, KPMG Tower, 8 First Avenue, Bandar Utama 47800 Petaling Jaya, Selangor Darul Ehsan
Business address
C-13A-06, Sunway Nexis Office, Jalan PJU 5/1, Kota Damansara, 47810 Petaling Jaya, Selangor
Company secretary
Boardroom Corporate Services (KL) Sdn Bhd
Crowe Horwath
Website URL


By HOW, ONG & ASSOCIATES advocates & solicitors

A legal due diligence exercise has been carried out on Kellerhof International Sdn Bhd (or the "Issuer"). The scope of the legal due diligence exercise includes checking and reviewing of the Issuer's corporate records, business contracts, employment contracts and licenses ("Documents Reviewed").

Based on the legal due diligence exercise on the Issuer, we are of the view that as at 30 November 2016:

  1. there is no legal impediment arising from the Documents Reviewed, which may materially and adversely affect the Issuer's ability to perform its obligations under the term sheet of the equity crowdfunding exercise; and 
  2. the corporate record and contract and/or agreement to which the Issuer is a party, do not contain any provision prohibiting a change in the shareholding of the Issuer arising from the equity crowdfunding exercise or requiring such change to be conditional upon consent being obtained, save for the Issuer shall amend its articles of association in accordance with the terms stated in the term sheet of the equity crowdfunding exercise

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** Note: This page is restricted to registered investor only

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