HEALTHY, DELICIOUS AND REFRESHING AT THE SAME TIME

Setting out to redefine ice-cream, Gideon Leong was pleasantly surprised when he first tried a popsicle made locally in Ipoh many years back. Amazed by the unique fruity taste and texture of the popsicle, Gideon was puzzled at the fact that there was no single product in the market that could offer the same. The growing health-conscious consumer behavior further enhanced his belief that there is endless potential to this product.   

The fact is, he learned from his 'sifu' the 4 basic fruit recipes, namely durian, jackfruit aka "cempedak", red bean and sweet corn, and went on to develop 3 other unique recipes of his own, namely soursop, macha red bean and mango. After 2 years of intense and secretive research and development, Gideon came up with a series of low-fat, low-sugar, additives & preservatives-free popsicles which are all made only from high-quality and natural fruit pulps or ingredients under the brand "Mr Cool". With their proprietary fruit preservation technique, Mr Cool is able to maintain the taste, texture and nutritional value of the fruit in their icy form. The popsicles are also the only ice cream in Malaysia that are made with a very high percentage of real fruit pulps. 

Mr Cool's popsicles were launched 1 year ago and since then, it has garnered the interest of many young adults, school kids, etc. With this initial traction, Gideon successfully raised funds of over RM 1.5 million from Netrove Ventures group, a regional venture capital firm headquartered in Hong Kong.  

Earlier in 2016, Mr Teh Kim Seng, Chairman of Netrove Ventures Group, had several rounds of brainstorming with Gideon on how to move this business forward, including tackling the gelato and ice-cream market in the region and eventually globally! Combined with Mr Teh's network in Asia and the US, and his experience in global brands, they decided to build a new and premium brand through the B2B and B2C channels. Fruiti King was born out of this, "Fruiti" denotes the emphasis on fruit as a key ingredient in our products, as opposed to flavouring with a bit of Italian feel thrown in and "King" to bring in an awesomeness in the taste of our icy products as being at the pinnacle of its class!